Through their new campaign, Cadbury Gems entered the realm of Non-Fungible Token (NFT), offering a unique collection. The initiative is referred to as the Junior NFT campaign, and the chocolate manufacturer has opted to work with the blockchain for a good cause.
Using a blockchain network, GuardianLink, children’s artwork will be transformed into Non-Fungible Tokens. This is Cadbury Gems’ first foray into the Non-Fungible Token market. In addition, Cadbury has teamed up with Save The Children to contribute the revenues from the sale of Non-Fungible Tokens to needy children.
Online Gallery For Children
This initiative aims to assist children in returning to school and to provide them with educational resources and other support they may need. Customers will be able to buy Non-Fungible Tokens using fiat money. Parents can post their children’s artwork to the webpage starting mid-July. Polygon founder Sandeep Nailwal took it to his Twitter account and expressed his joy.
Another global giant @CadburyWorld launches Gems NFT collection on @0xPolygon
– Built by super folks @Guardian_NFT
Lets keep building!https://t.co/yw0Rtf4kfj
— Sandeep | Polygon 💜🔝3️⃣ (@sandeepnailwal) July 20, 2022
Artwork uploaded by parents to the website will be displayed in an online gallery for their children. As a result, customers can see a gallery of digital treasures that Cadbury Gems has built online. The NFTs may then be purchased with fiat money by buyers. The Non-Fungible Tokens will be saved in their respective wallets after the transaction has been completed.
Cadbury Gems launched this campaign not just to pique the interest of young people but also to help children from low-income families get the education and counselling they need. The GuardianLink platform will make these NFTs accessible to purchasers, who will be able to acquire and re-sell them again.